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What You'll Learn

Connect with your customers perspectives and needs
Engage your audience effectively with different pitching techniques
Map the power dynamics between customers and sellers
Make sales personal, purposeful and ultimately human

Leverage real-world expertise

Apply breakthrough insights from today’s leading thinkers to your social enterprise.

Adopt best practices

Learn tried and true methods to amplify your impact from the best in the business.

Enjoy lifetime access

Revisit courses, refresh your knowledge, and brush up on your skills at any time.

Loved it! The presentation is engaging and compelling. This Master Class made me a better negotiator and more persuasive pitcher.”

Anna

Course Syllabus

01

INTRODUCTION TO THE COURSE

Video: Introduction to the Course

Video: Why More and More Jobs Involve Selling

Video: What is Non-Sales Selling?

Assignment: Frame Your Sales Challenge

Video: Why Sales Has Changed in the Last 10 Years

Video: The Shift Away from Information Asymmetry

Quiz: Is this Information Asymmetry or Information Parity?

Video: 2 Ways to Think About Moving Others

Assignment: Apply Irritation or Agitation

02

THE NEW ABC’S OF SELLING: ATTUNEMENT, BUOYANCY, CLARITY

Video: The New ABCs of Selling

Video: Get Better at Attunement if You Have Power

Video: Get Better at Attunement if You're NOT in Power

Assignment: Get More Attuned to the People You're Trying to Move

Video: How to Practice Mimicry (and why it works)

Video: How to Practice Interrogative Self-Talk

Video: Tips for Staying Buoyant

Assignment: 3Ps for Staying Buoyant

Video: The Most Important Question in Sales

Assignment: Compared to What?

Video: How to Get People to Take Clear Actions

03

THE ART OF PITCHING

Video: What is the Purpose of a Pitch?

Video: The One-Word Pitch

Video: The Rhyming Pitch

Video: The Pixar Pitch

Assignment: Develop Your Pitch

04

MAKE IT PERSONAL. MAKE IT PURPOSEFUL

Video: The Link Between Sales and Service

Video: How to Infuse a Sense of Purpose into Sales

Video: Final Advice from Daniel

Course Description

In this course, bestselling author Daniel Pink shares research-grounded tactics to better understand your audience and convince them to take clear actions—whether that is funding your venture, buying your product, or adopting your new idea. Daniel’s insights will change how you see the world and will transform how you interact with others, no matter the context.
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About the Instructor

Daniel Pink

Daniel Pink is the bestselling author of books on business, work, and behavior including To Sell is Human: The Surprising Truth About Moving Others, Drive: The Surprising Truth About What Motivates Us, A Whole New Mind: Why Right-Brainers Will Rule the Future, The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need and Free Agent Nation: The Future of Working for Yourself. He worked as host and co-executive producer for “Crowd Control,” a National Geographic Channel television series about human behavior. His writing has been featured in The New York Times, Fast Company, Wired, Harvard Business Review, The New Republic, and Slate.
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Master Classes

Our video-based courses are taught by the best in the business.

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World-class instructors

Learn at your own pace

Watch anytime, anywhere

Master Classes

Our video-based courses are taught by the best in the business.

LEARN MORE   
 

World-class instructors

 

Learn at your own pace

 

Watch anytime, anywhere

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