Learn How To

Map out the value that your social enterprise creates, captures and delivers
Develop a business model that drives financial sustainability and social impact
Create and test hypotheses about target market size, cost structure, revenue streams, and value chain partnerships
Uncover revenue engines to power businesses serving customers living in bottom of the pyramid markets

Learn for free

New courses at no cost—made available every month.

Change your view of the world

Draw inspiration from thought-provoking readings, videos, and reflections.

Gain diverse perspectives

Learn with a team that brings different experiences and thinking to the table.

Receive a certificate of recognition

Attain a “Statement of Accomplishment” recognizing your successful completion of a course.

For anyone starting a social business; the exercises in this course are critical to assess your idea and how to build it into a successful business.”

Andrew

Course Syllabus

01

LEARNING TOOLS

4 reading guides highlighting case studies and examples

4 workshop guides to structure your own business model development

Instructional videos produced by Strategyzer

02

SECTION 1: INTRODUCTION TO BUSINESS MODELS

Reading: Acumen and GSBI’s Take on Social Enterprise Models

Case Study: Aravind

Reading: What is a Social Enterprise?

Reading: What is a Business Model?

Reading: Introduction to the Business Model Canvas

Reading: 9 Building Blocks of the Business Model

Reading: Integrating Your Impact Model and Business Model

Activity: Write a Mission Statement

Reading: 4 Types of Business Models

Reading: Innovations in Social Enterprise Models

Reading: The Need for a Lean Startup Approach

Reading: Where Social Entrepreneurs Go Wrong

Reading: Social Enterprise Model Catalog

Activity: Three Business Model Canvas Sprints

03

SECTION 2: CREATE VALUE: CUSTOMERS AND VALUE PROPOSITIONS

Reading: Who are my customers?

Case Study: Aravind

Activity: Identify your mission, metric and target customer

Reading: Sizing Your Market

Examples: Market Sizing

Reading: Analyzing Your Market

Reading: Segmenting Your Market

Examples: Market Segmentation

Reading: Building a Value Proposition

Reading: How Will I Reach My Customers?

Reading: Building Channels to Your Customers

Activity: Market Size Analysis

04

SECTION 3: DELIVER VALUE: VALUE CHAINS AND PARTNERSHIPS

Reading: Understanding Your Value Chain

Reading: Operating in Emerging Markets

Reading: Building a Value Chain, Building Relationships

Reading: Value Chains in Service Companies

Reading: Partnering Best Practices

Case Study: Aravind

Activity: Value Chain Mapping

05

SECTION 4: CAPTURE VALUE: REVENUE ENGINES, COST STRUCTURES, AND PRICING

Reading: Building a Revenue Engine

Case Study: Aravind

Case Study: Vision Spring

Reading: How Will You Capture Value?

Reading: Types of Revenue Engines by Impact Model

Reading: Revenue Engines When Users Can Pay

Reading: Determining Affordability for the Poor

Reading: Revenue Engines When Users Can’t Pay

Reading: Risks of Cross-Subsidization

Reading: Revenue Engines when Users Need Free/Subsidized Access

Reading: Revenue Engines for Other Impact Models

Reading: Determining Cost Structure

Reading: Revenue Engines for Marketplace Models

Reading: Setting Prices

Activity: Business Model Canvas

Activity: Summary Deck

Course Description

In this course, you’ll explore different business models to understand what goes into designing an enterprise that prioritizes social impact while supporting financial sustainability. Using a real-life social enterprise or your own idea, you’ll build a business model to get your product or service into the hands of customers, creating both financial value and social impact.

This course draws from curriculum taught by the Miller Center’s Global Social Benefit Institute (GSBI®) and Acumen’s insights from nearly 20 years of investing in social enterprises.

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Supporters

The Miller Center’s Global Social Benefit Institute serves social entrepreneurs around the world who are developing innovative solutions that provide a sustainable path out of poverty. The programs use Silicon Valley principles of innovation and entrepreneurship to train and mentor entrepreneurs addressing problems of poverty.

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Team Courses

Our challenge-based courses are designed to help you build practical skills in a team setting.

Learn More

Free multi-week courses

Designed for group learning

Offered on a rotating schedule

Team Courses

Our challenge-based courses are designed to help you build practical skills in a team setting.

LEARN MORE   
 

Free multi-week courses

 

Designed for group learning

 

Offered on a rotating schedule

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